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PPC, or pay-per-click, is the paid part of search engine marketing, or SEM, while SEO is the organic part of SEM. Bothย are targetedย at bringing more users to a landing page. SEO is easy to implement, track, and analyze, but PPC campaigns needย a lot ofย work to stay relevant!
Digital marketing agencies provide both PPC and SEO to their clients.ย Thus, their main focus is to keep checkingย theย various metrics like return-on-ad spend (ROS),ย click-through-rateย (CTR), cost-per-click (CTC)ย and more to keepย the PPC ad campaigns bestย suited forย their clients!
If managed aptly, PPC campaigns hold the power to have great results, like,
- Increased growth,
- More traffic, and
- More leads.
While poorย PPC campaigns decrease the above three pointsย whileย alsoย hurtingย trust between digital marketing agencies and their clients andย leadingย to the loss of these clients.ย
A few facts to understand PPC:
- PPC campaigns are giving 200%ย ROIย i.e., USD 200 returned on USD 100 spent
- 84% of digital marketers and brandsย are getting good results from PPC campaigns
- From creation to management, PPC campaigns and accounts require an expert PPC resource.
- For anย expert,ย itย takesย 3-4 hours per dayย to manage one PPC campaign.
- As perย Wordstream,ย though, an averageย 1-3 hours per weekย is being spentย on PPC campaign managementย byย businesses all over the globe.
Thisย meansย that eitherย these companiesย do not haveย a PPC expert or areย notย spendingย enoughย time per PPC campaign (digital marketing agencies are overworked)!
Now,ย hiring an expert resource in PPC isย aย costlyย affair, especially when they only need to spend 3-4 hours/ day per campaign.ย
White Label PPC is the solution to your troubles, and byย you, we mean digital marketing agencies!ย Why, you ask?ย
Benefits of white label PPC management include,
- All-around solution to your clientsโ PPC needs.
- Saves time and money.
- You can increase your service offerings and clientsย as you focusย solely on client coordination and sales.
- The competitive edgeย is boosted.
- Plug-n-play model per project.
- The latest technology, skill sets, and industry expertise are available.
Thisย manifests in happier clients because they get it all at competitive pricing!
ย What is White label PPC?
It is the outsourcing of your PPC campaigns to a third-party vendor that provides White Label PPC services. These vendors work under your label while providing services to your clients.ย
PPC is not limited to Google ads; it encompasses all sorts of digital marketing that involve spending, such as Programmatic ads and more.ย
ย White label PPC vs. In-house PPC
Let us compare them so the digital marketing agencies can understand what theyย are missingย out on!
| Important attributes | White label PPC | In-house PPC |
| Costing | Lesserย as the white label partner (WLP) works in a different economy (India, China), no hiring and training, and no need for expensive tools and software. | Much more,ย as everything from hiring, training cost to tools testing and implementation is bought by you. |
| Expertise & Resources | Better and more diverse, certified PPC experts,ย vast experience in various niches,ย and using the latest tools.ย ย | Resources are experienced butย do not have diverse exposureย andย might not use the latest tools. |
| Scalability & Flexibility | Handleย multiple campaigns,ย customize the servicesย offered, andย scale down or upย asย per your needs. | Handlingย multiple campaigns is difficult;ย customizing might not be possible (time and resource issues);ย scaling is difficult. |
| Competitive Edge | Maintained effortlessly,ย via all the above points andย service portfolio broadeningย (acquiring new services as perย theย demand). | Difficultย to maintain, as staying up-to-date on competitive pricing is tough! |
| Growth & Brand recognition (for you) | With the above benefits, yourย clientsย are boundย toย get better results and ROI,ย which meansย your marketing agency gets recognized and grows! | Difficultย to growย andย getย yourย brandย recognized! |
The above table strongly supports the inclusion of white label PPCย partnerย in your digital marketing agency!ย
How to work with a White label PPC partner?
You might be wonderingย aboutย how to proceed with such a successful partnership with aย white label marketingย agency?ย We got you!
- Partner with a suitable white labelย marketingย agency orย white labelย PPC provider.
- The partner willย take care ofย the creation, execution, management, reporting, and more of the PPC campaigns.
- Setupย standard operating procedures (SOPs), escalation matrixes, and response times (as per priority levels) between you & white label partner and you & your clients.
- Discuss and have clear expectations about deliverables, timelines, quality needed, and the scope & objectives of the PPC campaigns with your clients and partner (separately).
- To maintain transparency with your partner, ask that all steps be documented and shared with you!
- Your partner should follow through with the best practices, privacy policies, and confidentiality rules set by your digital marketing agency.
- Take charge and solve any issue proactively, as it builds the clientโs reliance on you.
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Fromย theย aforementioned process,ย your agencyโs PPC management workflow willย getย streamlined!
They will sail smoothly inย the world ofย digital marketing via PPC, while their competitors will lagย behind, trying to fix a thousand problems that could come up with multiple PPC campaigns!
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All of this will result in endless rains of more clients and ROI for the digital marketing agencies thatย take the bold and crucial step toย partner with aย white labelย PPC provider!
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We at Wildnet Technologies understand these thousand problems and have been helpingย a lot ofย digital marketing agencies with their digital marketing needs! We are aย white labelย service provider focusing mainly on marketing via SEO, PPC, SMM, and guest posting. We also do website developmentย underย our white label services!ย
Many USA and UK-based digital marketing agenciesย have benefitted fromย our white-label services, resulting inย 40% cost savings!ย
Wishย to know more aboutย whiteย labelย andย more,
- White labelโs cost effectiveness for your agency
- Understanding White Label vs. Private Label and Reseller Services
- Our weekly newsletter
Connect with us now atย info@wildnettechnologies.comย and drench your agencyย inย the benefits of white label services!
